Kroger has stopped giving change on cash transactions, due to the current U.S. coin shortage. Instead the grocer is opting to convert the change into loyalty card discount credits and giving customers a "round up" for charity option. What do you think about this response from one of the United States' largest grocers? Is your company dealing with similar issues? Will other brands follow suit? Sound off with your thoughts below!! Read the full article in Progressive Grocer here: https://bit.ly/32lxznZ #CategoryManagement #ShopperInsights #Retail #CPG
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3yInteresting way to solve the change issue. Allow Charity donations is a nice approach and adding the balance to a loyalty card helps keeps shopper tied to Kroger. Not sure how lower income shopper will feel however