This Week's Highlights

How CPG Companies Can Sustain Profitable Growth in the Next Normal.

After safeguarding their employees and businesses from COVID-19, consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.

Association News

The Latest from CMA

Members get access to industry-leading thought leadership. Check out this recent webinar on delivering an integrated e-commerce strategy.

The Latest from SIMA

SIMA is here to help support you with professional development, news and best practices. Hear from our SIMA leaders! 

CMA Social Spotlight

We just shared this article about how COVID-19 might affect the 2020 holiday shopping season. Weigh in with your thoughts!

Retailers in the News

Yahoo Mail users can buy ‘Groceries from Walmart’ right from inbox

Ben & Jerry's and Magnum boost Unilever's at-home ice cream sales 26%, as the company expands its instant ice cream delivery option with drone delivery

America's biggest retailers are holding a design competition to kill the plastic bag once and for all — and winners can receive up to $100,000 for their solutions

7-Eleven Adds Pickup Order Option to Its 7NOW App

Walgreens Boots Alliance Doubles Down on Digital Transformation and Health Care Services

Coca-Cola CEO says its business is still lagging even in markets that have coronavirus under control

UPCOMING WEBINARS

How KraftHeinz is Elevating their Retail Partner Relationships through Planogram Automation  

Thursday, July 30th @ 10 am Central

As demands of the retail industry intensify, so should your retail partner relationships. The pace of retail is accelerating and meeting the needs of your category’s space objectives has never been more challenging. Without best-in-class tools and practices to enable fast and accurate actions, your organization risks being left behind. By embracing automation technologies your team can focus more time and energy on adding strategic value. KraftHeinz is pioneering innovation in category management, and they’re not only leading the pack…they’re accomplishing their vision of Growing a Better World.

Join us to learn how the category team at KraftHeinz is delighting their retail partners by delivering planograms with greater efficiency and precision. See how Shelf IQ automation technology enables your team to bring added value to your retail partners.

Presenters:   

Jack Mitchell, Director, Product Innovation & Development at Rock Solid Retail

Justin Bourlon – Category Leadership – KraftHeinz

Wes Walker – Category Leadership – KraftHeinz

Countdown to the Holiday Season: Scenario Planning for 3 Unique Consumer Types. 

Thursday, August 13th @ 10 am Central

While we all may not be dreaming of a white Christmas just yet, retailers and brands undoubtedly must begin their scenario planning for the holiday season. Andrea Scheuerman, Senior Director, Client Services for Prodege’s data solutions, along with Maureen Lawer, Senior Director of Data Solutions, will share findings from a recent study around holiday shopping during these unprecedented times. Combining insights from our behavioral and survey data, participants in this session will learn more about the top 3 unique consumer types when it comes to holiday shopping in a post-COVID world. 

Presenters:   

Maureen Lawer, Senior Director of Data Solutions at Prodege

Andrea Scheuerman, Senior Director, Client Services - Data Solutions at Prodege

Time is NOT on Our Side: How to Get the Most out of Virtual Tools and Research.  

Friday, August 14th @ 10 am Central

Disruptive changes can happen at any time to dramatically affect dynamics and drivers throughout the retail landscape. As such, looking backward at what happened is no longer a predictor for future behavior. Utilizing virtual reality, both as an internal tool and as a research method will accelerate the way you react to the disruption, respond to evolving retail aspects, and resonate with Shoppers at the shelf.

Presenters:   

Lakshmi Madabhushi, PhD, Global Lead of Consumer Insights — Nielsen

Erin Feeney, VP Global Product Development — Nielsen

WHAT WE ARE READING

Homebound Consumers Spur CPG Spending Increase

Why the Pantry Loading Isn't Over

The ABCs of Fall Produce Amid School Uncertainty

Are subscription services viable across retail broadly?

How The Coronavirus Has Affected What We Buy At The Grocery Store

Solution Partners

Job Listings